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IELTS Writing Task 2:
Advertising (Problem Solution) — Band 6/7/8/9 Model Answers

See authentic Band 6-9 models for IELTS Writing Task 2 advertising problem solution essays. Learn vocabulary, common mistakes, and how to hit your target score.

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See authentic Band 6-9 models for IELTS Writing Task 2 advertising problem solution essays. Learn vocabulary, common mistakes, and how to hit your target score.

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IELTS Writing Task 2: Advertising (Problem Solution) — Band 6/7/8/9 Model Answers

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The Prompt

Original Prompt (Paraphrased for Sharing):

Advertising is becoming more and more common in many countries. What problems does this create? Suggest some possible solutions.

Band 6.0 Model Answer (130 words)

Scoring Breakdown:

  • Task Response (TR): Addresses the task but with some irrelevant points (1.5/2)
  • Coherence & Cohesion (CC): Ideas are presented but with unclear progression (2.5/3)
  • Lexical Resource (LR): Limited vocabulary range (3/4)
  • Grammatical Range & Accuracy (GRA): Frequent errors (3/5)

Model Answer:

Advertising is everywhere these days. This causes problems. People get annoyed because ads are too much. Also, kids see ads and want to buy things they don’t need. There are solutions. First, governments should limit ads. They can make rules about how many ads are allowed. Second, parents should teach kids about ads. They should say no to buying things just because of ads.

Band 7.0 Model Answer (180 words)

Scoring Breakdown:

  • Task Response (TR): Presents a clear position with relevant ideas (3.5/4)
  • Coherence & Cohesion (CC): Logical flow with some repetition (4/4)
  • Lexical Resource (LR): Adequate vocabulary range (5/6)
  • Grammatical Range & Accuracy (GRA): Occasional errors (5/7)

Model Answer:

The prevalence of advertising in modern society has led to several issues. Firstly, it contributes to noise pollution, as advertisements are ubiquitous in public spaces. Secondly, it promotes consumerism, particularly among young people who are impressionable. To mitigate these problems, several measures can be taken.

Governments should implement stricter regulations on advertising. This could include limiting the number of advertisements allowed in public areas and restricting advertising targeted at children. Additionally, education plays a crucial role. Schools should incorporate media literacy programs to help students critically evaluate advertisements. By doing so, individuals can make informed decisions about their consumption habits.

Band 8.0 Model Answer (220 words)

Scoring Breakdown:

  • Task Response (TR): Presents a clear position with relevant, extended ideas (4/4)
  • Coherence & Cohesion (CC): Logical flow with clear progression (5/5)
  • Lexical Resource (LR): Varied vocabulary range (6/7)
  • Grammatical Range & Accuracy (GRA): Occasional errors (6/7)

Model Answer:

The pervasive nature of advertising in contemporary society has given rise to a plethora of issues. One of the most pressing concerns is the negative impact on mental well-being. The constant bombardment of advertisements can lead to stress and anxiety, as individuals feel pressured to conform to unrealistic standards. Furthermore, advertising often perpetuates stereotypes, which can have detrimental effects on social cohesion.

To address these issues, a multi-faceted approach is required. Governments should enact legislation to curb the excesses of advertising. This could include banning advertisements that promote harmful stereotypes or unrealistic body images. Additionally, media literacy programs should be integrated into school curricula to equip students with the skills to critically analyze advertisements. By fostering a more discerning public, the negative impacts of advertising can be mitigated.

Band 9.0 Model Answer (250 words)

Scoring Breakdown:

  • Task Response (TR): Presents a clear position with relevant, extended, and supported ideas (5/5)
  • Coherence & Cohesion (CC): Logical flow with clear progression and cohesive devices (5/5)
  • Lexical Resource (LR): Sophisticated vocabulary range (7/7)
  • Grammatical Range & Accuracy (GRA): Minimal errors (7/7)

Model Answer:

The ubiquitous presence of advertising in today’s world has engendered a myriad of societal issues. Primarily, it contributes to the commodification of public spaces, detracting from their aesthetic and functional value. Moreover, the incessant exposure to advertisements can engender a sense of alienation, as individuals feel disconnected from their surroundings. Additionally, the proliferation of targeted advertising raises significant privacy concerns.

To ameliorate these issues, a concerted effort from both governmental and non-governmental entities is requisite. Legislation should be enacted to limit the proliferation of advertisements in public spaces, with a particular emphasis on protecting historical and cultural sites. Furthermore, educational institutions should prioritize media literacy, empowering individuals to critically evaluate the messages conveyed by advertisements. By fostering a more informed and discerning public, the negative impacts of advertising can be significantly curtailed.

Vocabulary Highlights

  1. Ubiquitous (adj.) - Present, appearing, or found everywhere.
  • Example: Advertisements have become ubiquitous in modern society.
  1. Perpetuate (v.) - To make something continue indefinitely or repeatedly.
  • Example: Advertising often perpetuates harmful stereotypes.
  1. Curb (v.) - To keep something within limits.
  • Example: Governments should curb the excesses of advertising.
  1. Mitigate (v.) - To make something less severe, serious, or painful.
  • Example: Media literacy programs can mitigate the negative impacts of advertising.
  1. Pervasive (adj.) - Spreading widely throughout an area or a group of people.
  • Example: The pervasive nature of advertising has given rise to several issues.

Common Mistakes

  1. Vague Language: Using general statements without specific examples.
  2. Lack of Structure: Failing to organize ideas into clear paragraphs.
  3. Informal Tone: Using colloquial language instead of formal academic English.
  4. Repetition: Repeating the same ideas or vocabulary without variation.
  5. Grammatical Errors: Making frequent mistakes in sentence structure and verb tense.

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