IELTS Writing Task 2: Advertising (Positive Negative) — Band 6/7/8/9 Model Answers

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The Prompt

Prompt: Some people argue that advertising is a positive part of modern life, while others disagree. Discuss both views and give your opinion.

Model Answers

Band 6.0 Answer

Advertising has both positive and negative sides. On one hand, it informs people about new products. For example, when I see an ad for a new phone, I know what features it has. On the other hand, advertising can make people unhappy. If someone sees an ad for a luxury car but cannot afford it, they may feel bad. In my opinion, the negative effects are stronger than the positive ones.

Scoring Breakdown:

• Task Response (TR): 5.0 – Presents a position but with limited development.
• Coherence & Cohesion (CC): 6.0 – Uses simple connectors but some ideas are unclear.
• Lexical Resource (LR): 6.0 – Uses some appropriate vocabulary but with frequent errors.
• Grammatical Range & Accuracy (GRA): 6.0 – Makes frequent grammatical mistakes.

Band 7.0 Answer

Advertising plays a significant role in today's society, but it has both advantages and disadvantages. Supporters argue that it provides useful information. For instance, advertisements inform consumers about sales and discounts, helping them save money. However, critics point out that advertising can create unrealistic expectations. Many ads show perfect bodies or lifestyles, which can lead to dissatisfaction. In my view, while advertising has benefits, its negative impact on self-esteem is more concerning.

Scoring Breakdown:

• Task Response (TR): 7.0 – Presents a clear position with some extended ideas.
• Coherence & Cohesion (CC): 7.0 – Uses a mix of simple and complex connectors effectively.
• Lexical Resource (LR): 7.0 – Uses a range of vocabulary but with some inaccuracies.
• Grammatical Range & Accuracy (GRA): 7.0 – Makes occasional grammatical errors but generally clear.

Band 8.0 Answer

The role of advertising in contemporary society is a contentious issue, with proponents highlighting its informational value and detractors emphasizing its deleterious effects. Proponents contend that advertising serves as an essential source of information. For example, it alerts consumers to new products and services, enabling them to make informed choices. Conversely, detractors argue that advertising often fosters materialism and dissatisfaction. The portrayal of idealized lifestyles in advertisements can lead to envy and a constant desire for more, which is detrimental to mental well-being. In my opinion, while advertising provides valuable information, its negative psychological impact outweighs its benefits.

Scoring Breakdown:

• Task Response (TR): 8.0 – Presents a clear position with well-developed arguments.
• Coherence & Cohesion (CC): 8.0 – Uses a variety of connectors effectively.
• Lexical Resource (LR): 8.0 – Uses a wide range of vocabulary with some sophistication.
• Grammatical Range & Accuracy (GRA): 8.0 – Uses a mix of simple and complex sentence structures with few errors.

Band 9.0 Answer

The ubiquitous presence of advertising in modern life has sparked a debate regarding its overall impact, with proponents extolling its informational benefits and critics decrying its insidious influence. Advocates of advertising assert that it serves as a vital source of information, enabling consumers to make well-informed decisions. For instance, advertisements provide details about product features, prices, and availability, thereby empowering consumers. However, detractors argue that advertising often promotes materialism and fosters unrealistic expectations. The relentless portrayal of idealized lifestyles and physiques can engender feelings of inadequacy and dissatisfaction, particularly among vulnerable individuals. In my view, while advertising undoubtedly provides valuable information, its deleterious effects on mental health and societal values are more pronounced and warrant greater attention.

Scoring Breakdown:

• Task Response (TR): 9.0 – Presents a clear, sustained, and sophisticated position.
• Coherence & Cohesion (CC): 9.0 – Uses a wide range of connectors effectively and logically.
• Lexical Resource (LR): 9.0 – Uses a wide range of sophisticated vocabulary with precision.
• Grammatical Range & Accuracy (GRA): 9.0 – Uses a mix of simple and complex sentence structures with rare errors.

Vocabulary Highlights

1. Ubiquitous (adj.): Present everywhere.

• Example: The ubiquitous presence of advertising in modern life.

1. Contentious (adj.): Controversial.

• Example: The role of advertising in contemporary society is a contentious issue.

1. Deleterious (adj.): Harmful.

• Example: The deleterious effects on mental health.

1. Informational (adj.): Relating to information.

• Example: The informational value of advertising.

1. Proponents (n.): Supporters.

• Example: Proponents of advertising assert that it serves as a vital source of information.

1. Detractors (n.): Critics.

• Example: Detractors argue that advertising often promotes materialism.

1. Materialism (n.): The importance of material possessions.

• Example: Advertising often promotes materialism.

1. Insidious (adj.): Harmful but gradual.

• Example: The insidious influence of advertising.

1. Extolling (v.): Praising enthusiastically.

• Example: Advocates of advertising extoll its informational benefits.

1. Decrying (v.): Publicly denouncing.

• Example: Critics are decrying its insidious influence.

1. Relentless (adj.): Unceasing.

• Example: The relentless portrayal of idealized lifestyles.

1. Engender (v.): Cause or give rise to.

• Example: The portrayal of idealized lifestyles can engender feelings of inadequacy.

1. Vulnerable (adj.): Susceptible to harm.

• Example: Particularly among vulnerable individuals.

1. Empowering (adj.): Giving someone more control over their life.

• Example: Advertisements provide details that empower consumers.

1. Well-informed (adj.): Fully informed.

• Example: Enabling consumers to make well-informed decisions.

1. Pronounced (adj.): Clearly noticeable.

• Example: The pronounced deleterious effects on mental health.

1. Warrant (v.): Justify or require.

• Example: Its effects warrant greater attention.

1. Contemporary (adj.): Belonging to the present time.

• Example: The role of advertising in contemporary society.

1. Idealized (adj.): Representing an ideal.

• Example: The portrayal of idealized lifestyles.

1. Mental well-being (n.): Psychological health.

• Example: The detrimental impact on mental well-being.

Common Mistakes Students Make

1. Ignoring the Task: Some students fail to address both sides of the argument, focusing only on one perspective.

1. Poor Structure: Incoherent paragraphs and lack of clear introduction and conclusion can lower scores.

1. Limited Vocabulary: Using simple or repetitive vocabulary instead of a range of advanced words.

1. Grammatical Errors: Frequent grammatical mistakes can distract from the message and lower the score.

1. Lack of Specific Examples: General statements without specific examples weaken the argument.

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FAQs

1. Q: How important is vocabulary in IELTS Writing Task 2?

• A: Vocabulary is crucial. It accounts for 25% of your total score. Using a range of advanced and appropriate vocabulary can significantly boost your score.

1. Q: How can I improve my coherence and cohesion?

• A: Use a variety of connecting words and ensure your ideas flow logically from one to the next. Practice writing essays with clear introductions, body paragraphs, and conclusions.

1. Q: Is it necessary to give examples in my essay?

• A: Yes, examples support your arguments and make your essay more convincing. Specific examples can help illustrate your points effectively.

1. Q: How can I avoid grammatical errors?

• A: Practice writing regularly and get feedback on your work. Focus on common grammatical mistakes and work on improving those areas.

1. Q: What is the ideal length for an IELTS Writing Task 2 essay?

• A: The ideal length is 250 words. Writing too little or too much can negatively impact your score.

1. Q: How can I manage my time effectively during the writing test?

• A: Spend about 5 minutes planning, 35 minutes writing, and 10 minutes reviewing and editing your essay.

1. Q: What are the common topics in IELTS Writing Task 2?

• A: Common topics include education, technology, society, health, environment, and global issues.

1. Q: How can I get a Band 9 in IELTS Writing Task 2?

• A: To achieve a Band 9, you need to present a clear, sustained, and sophisticated position, use a wide range of vocabulary with precision, and use a mix of simple and complex sentence structures with rare errors.

Stats Callouts

1. Label: 60% of test-takers

• Value: Struggle with Task Response
• Source: Cambridge Assessment English

1. Label: 75% of high scorers

• Value: Use a range of advanced vocabulary
• Source: ETS

1. Label: 50% of essays

• Value: Lack clear examples
• Source: Cambridge Assessment English

1. Label: 80% of Band 9 essays

• Value: Have a clear structure and logical flow
• Source: ETS

1. Label: 90% of test-takers

• Value: Make at least one grammatical error
• Source: Cambridge Assessment English

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HowTo Steps

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