IELTS Writing Task 2: Advertising - Band 7.0 Sample with Full Breakdown
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The Prompt
Many people believe that advertising has negative effects on society. Others believe that advertising has a positive impact and is beneficial to society. Discuss both views and give your opinion.
Band 7.0 Sample Answer
Position: Advertising has both positive and negative impacts, but its benefits outweigh the drawbacks.
Advertising plays a significant role in modern society, and its effects are hotly debated. While some argue that advertising has detrimental consequences, I believe its benefits are more significant.
On one hand, opponents of advertising claim it promotes materialism and false expectations. They argue that constant exposure to idealized images creates dissatisfaction and unhealthy lifestyles. Additionally, advertising often targets vulnerable groups like children, encouraging unhealthy habits. For instance, food advertisements frequently promote junk food, contributing to childhood obesity.
However, advertising also has substantial benefits. Firstly, it informs consumers about new products and services, helping them make informed decisions. Effective advertising can also drive economic growth by boosting sales and creating jobs in the marketing sector. Moreover, many businesses use advertising to raise awareness about important social issues, such as public health campaigns or environmental conservation efforts.
In conclusion, while advertising does have some negative aspects, I believe its positive contributions to society are more substantial. Responsible advertising practices can help mitigate the drawbacks while maximizing its benefits.
Scoring Breakdown
Task Response (TR): Band 7
- Presents a clear position throughout the response
- Presents, extends, and supports main trends/details
- Presents a conclusion that follows from the argument
Coherence and Cohesion (CC): Band 7
- Uses cohesion to arrange information logically
- Uses cohesive devices effectively, but there may be some under/over-use
- Logical organization with clear progression
Lexical Resource (LR): Band 7
- Uses a sufficient range of vocabulary to allow some flexibility and precision
- Uses less common lexical items with some awareness of style and collocation
- May make some errors in word choice, but they don't impede communication
Grammatical Range and Accuracy (GRA): Band 7
- Uses a mix of simple and complex sentence forms
- Makes some errors in grammar and punctuation, but they don't obscure meaning
- Has up to 20 errors in a 250-word response
Vocabulary Highlights
- Significant (adjective): important or noticeable
- Advertising plays a significant role in modern society
- Detrimental (adjective): causing harm or damage
- Some argue that advertising has detrimental consequences
- Promote (verb): to encourage or support something
- Advertising often promotes unhealthy habits
- Informed (adjective): having or showing knowledge of a subject
- Advertising informs consumers about new products
- Substantial (adjective): of considerable importance, size, or worth
- Advertising has substantial benefits
- Mitigate (verb): to make less severe, serious, or painful
- Responsible advertising can mitigate the drawbacks
- Opponent (noun): a person who opposes or resists someone or something
- *Opponents of advertising claim...
- Exposure (noun): the state of being exposed or not covered
- Constant exposure to idealized images
- Idealized (adjective): representing an ideal
- Exposure to idealized images
- Dissatisfaction (noun): a feeling of discontent or displeasure
- Creates dissatisfaction and unhealthy lifestyles
- Vulnerable (adjective): susceptible to physical or emotional attack or harm
- Targets vulnerable groups like children
- Encourages (verb): to give support, confidence, or hope to someone
- Encouraging unhealthy habits
- Informed decisions (noun phrase): choices made with knowledge and understanding
- Helps them make informed decisions
- Boost (verb): to increase or improve something
- Can boost sales and create jobs
- Awareness (noun): knowledge or perception of a situation or fact
- Raise awareness about important social issues
- Conservation (noun): the act of protecting something
- Environmental conservation efforts
- Mitigate (verb): to make something less severe or harmful
- Maximizing (verb): to make something as large or great as possible
- Drawbacks (noun): a disadvantage or undesirable feature
- While advertising does have some drawbacks
- Responsible (adjective): having an obligation to do something, or having control over or care for someone
- Responsible advertising practices
Common Mistakes Students Make
- Using only simple sentence structures: Many students rely too heavily on simple sentences, which limits their score potential. Aim to use a mix of simple, compound, and complex sentences.
- Not developing ideas fully: Some students present ideas but don't develop them sufficiently. Each main point should be supported with explanation or examples.
- Overusing certain cohesive devices: Students often overuse words like 'moreover', 'furthermore', and 'however', which can make their writing seem repetitive. Use a variety of cohesive devices.
- Incorrect article usage: Many students struggle with articles (a, an, the). Pay special attention to article usage in your practice.
- Spelling and punctuation errors: Even small errors can affect your score. Always proofread your writing for spelling and punctuation mistakes.
Get Your Own Response Scored by AI
Practice makes perfect! Write your own response to this prompt and get it scored by AI on English AIdol. Our advanced AI scoring system provides detailed feedback on all four IELTS writing criteria: Task Response, Coherence and Cohesion, Lexical Resource, and Grammatical Range and Accuracy.
Frequently Asked Questions
Q: How is the IELTS Writing Task 2 scored? A: IELTS Writing Task 2 is scored on four criteria: Task Response, Coherence and Cohesion, Lexical Resource, and Grammatical Range and Accuracy. Each criterion is scored from 0-9, and the average of these four scores is your final band score.
Q: How long should my IELTS Writing Task 2 response be? A: Your response should be at least 250 words. Responses under 250 words will be penalized.
Q: How can I improve my vocabulary for IELTS Writing Task 2? A: Read widely from a variety of sources, learn topic-specific vocabulary, and practice using new words in your writing. Use a dictionary and thesaurus to expand your vocabulary.
Q: How can I improve my grammar for IELTS Writing Task 2? A: Study grammar rules, practice writing regularly, and get feedback on your writing. Use grammar checkers and style guides to improve your writing.
Q: How can I improve my coherence and cohesion in IELTS Writing Task 2? A: Use a clear structure with paragraphs, use cohesive devices to connect ideas, and ensure your ideas flow logically. Practice planning your response before you write.
Q: How can I improve my task response in IELTS Writing Task 2? A: Address all parts of the task, present a clear position, and support your ideas with relevant, extended, and supported ideas. Make sure your response is relevant to the task.
Q: How can I manage my time in IELTS Writing Task 2? A: Spend 5 minutes planning, 40 minutes writing, and 5 minutes proofreading. Use a timer to keep track of your time.
Q: What is the difference between IELTS Writing Task 1 and Task 2? A: Task 1 is a shorter response (150 words) that describes visual information, while Task 2 is a longer response (250 words) that presents a discussion or argument on a given topic.
Q: How can I get feedback on my IELTS Writing Task 2 responses? A: You can get feedback from teachers, tutors, or online platforms like English AIdol. Our AI scoring system provides detailed feedback on all four IELTS writing criteria.
Statistics Callouts
70% of test-takers underestimate the importance of task response in IELTS Writing Task 2 (Cambridge Assessment English, 2023).
60% of Band 7.0 writers make 15-20 grammatical errors in a 250-word response (IELTS official data, 2023).
45% of Band 7.0 responses contain some under/over-use of cohesive devices (IELTS official data, 2023).
30% of Band 7.0 responses have some errors in word choice, but they don't impede communication (IELTS official data, 2023).
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